Proprietary deal origination · Lower middle market

Origination that ends in a deal.

We map your market, build the target list to your buy box, and run outreach across the channels owners actually respond to — so your time goes into seller conversations rather than spreadsheets.

In your buy box 0
Screened 0
Shortlisted 0

01 — Candidate routes from a single thesis

01

Three stages. Start at the first.

01

Market mapping

We size your market against your buy box: how many businesses fit, how many clear your financing, who else is active in the same shape, and which criterion is doing the most work. Delivered as a readout you can circulate.

02

The list

The named businesses that fit, each with an owner, contact details and the record of what we cut and why. Every one carries a read on how likely that owner is to sell — owner age and tenure, whether there's a successor in the business or children in the trade, how long the company has been family-held, whether it has been listed or shopped before, and what the brokers in that market have already touched. It's an estimate of likelihood, not a claim to know anyone's intentions. Built to be worked anywhere: email, phone, WhatsApp, Facebook, direct mail.

03

Running the outreach

We take the list and work it across every channel, handle the replies, and put seller conversations in your calendar. Weekly call, monthly summary of what moved and what changed.

Where a deal needs something that isn't on this list, we'll do that part too. The engagement is judged on one thing.

We'd rather you close in month six and stop paying us than subscribe for two years. Everything worth building sits on the other side of you owning something.

Why Zermelo

In 1931, Ernst Zermelo asked how to cross a sea that won't hold still.

A ship sets for a point on the far shore while the wind and current move underneath it. Zermelo's answer: the fastest heading almost never points straight at the destination, and it doesn't stay fixed — it gets recalculated as conditions change.

Origination behaves the same way. What comes back in month two should change where you're pointed in month three: which industries reply, which owners are movable, where financing actually clears. The buy box you wrote at the start is the one you were least informed to write.

So we recalculate, and we show you the working.

Über das Navigationsproblem bei ruhender oder veränderlicher Windverteilung, 1931

03

What you can start on today.

We'd rather show you the build order than imply everything is finished.

LIVE

Market readout

Free, turned around in a few days.

LIVE

The list

Screened businesses with owner details, exclusion reasoning and channel routing. You can start here today.

LIVE

Email outreach

Sequenced, sent and worked. Replies routed to you.

NEXT

Phone and direct mail at volume

Running now in a limited way, scaling through [quarter].

NEXT

WhatsApp and social outreach

Where the owner profile suits it.

NEXT

More verticals

Each new industry is a one-time build. Tell us yours and it moves up the order.

One more thing, because it's the standard practice in this corner of the market: your screening isn't handed to interns and billed back to you as analyst hours. The screen is built once, properly, and reused. That's why the pricing works and why the reasoning is the same on every company in your list.

04

A search takes longer than anyone plans for. The pricing has to survive that.

Most buyers spend twelve to twenty-four months before they close. Priced by the hour, quality is the first thing cut — so we price on output instead. You pay for businesses screened and conversations booked, at a level you can carry for two years without flinching.

Market readout

LIVE

Free

Your market, sized against your buy box, delivered as a page and a PDF.

  • Businesses that fit your buy box, counted
  • How many clear your financing
  • Who else is active in the same shape
  • Where deals in this industry tend to fall apart
  • The one criterion to loosen, and what it opens up
  • What can't be verified from outside the business
Get your readout

No call required

The list

LIVE

$[set] / month

  • Market readout, refreshed monthly
  • [N] screened businesses with owner and contact details
  • Every business we cut, with the reason
  • Likelihood-to-sell read on each: owner age and tenure, succession signal, family tenure, prior listing or broker contact
  • Channel routing per owner
  • Exportable, and yours if you leave

Running the outreach

EMAIL LIVE

$[set] / month

  • Everything in the list
  • Email outreach run and worked today; phone, mail and social scaling through [quarter]
  • Replies handled and routed to you
  • Weekly 30-minute call
  • Monthly summary: contacted, replied, booked, closed out
  • Success fee available in place of part of the retainer [confirm with counsel]

Billed on output, not on hours. You're charged for businesses screened and conversations booked, never for time logged. Activity is cheap to produce. Quality isn't, and it's the only thing here worth paying for.

No setup fee. No annual lock-in. Monthly, 30 days' notice. [confirm]

05

What else the same budget buys.

ZermeloList vendorsIn-house analystBroker deals
What you're buyingScreened businesses, with reasonsVolume of namesOne person's outputListed, marketed businesses
Who screens themUs, against your buy boxNobodyWhoever you hiredThe broker, for the seller
Likelihood-to-sell readOn every businessNoIf they build itAlready selling — and so is everyone else
Reason for every rejectionYes, in fullNoRarely written downNo
Outreach across channelsYesNoOne person's capacity
Your hours per usable targetUnder 14–62–31, plus a competitive process
RampDaysImmediate4–8 weeksOngoing
Monthly cost$[set]–$[set]$[low]$[6–9k] loadedFree
Cost per usable target$[set]$[set] — most are unusable$[set]Paid in price, not in fees
Data is yoursYesUsuallyYes

Fairly: a list vendor's invoice is smaller and an analyst is more flexible. But a list you have to screen yourself isn't cheaper — it moves the cost onto the most expensive person in your firm. Broker deals cost nothing to find and everything to win.

06

Who we work with

Independent sponsors

Searchers

Consolidators and roll-ups

Holdcos and permanent capital

Different buy boxes, same requirement — proprietary flow that stands up to scrutiny.

The Count

One market, sized, every other Tuesday.

An industry counted, a number corrected, or something we got wrong — in a few hundred words. No drip sequence, no course, no five-part welcome series. Unsubscribe in one click and we won't email you about the unsubscribe.

[N] buyers read it. Or don't subscribe — the archive is public and always will be.

09

FAQ

A readout inside a few days, then your first screened list. Roughly [N] businesses with owner details, the exclusion reasoning behind each, and a likelihood-to-sell read. Enough to start contacting in week two.

Twenty minutes, and a number to work from.

Send us your buy box. We'll come back with how big it really is.